The Cost of Misleading Marketing in Senior Living

What Consumers and Businesses Need to Know

When you first read this, what do you take away? Senior Living Company New Perspective makes you want to believe that as soon as you walk in the door, a nice needle is waiting for you and whoever your loved one is supposed to be. Probably far from the truth and misleading.

According to an article in Forbes, Molly Wilson saw the direct mailer and “found it disturbing that this facility was marketing based on access to a vaccine.” She was further perturbed that the staff at her school had not gotten the chance to be vaccinated.

There is a line between effective marketing and deceptive marketing.

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